STOCKHOLM, the Swedish capital situated on 14 small islands, is famous for its closeness to nature, booming tech-scene, gender-fluid fashion, colorful LGBT community and the Nobel prize. The one thing that really makes the city stand out internationally is its progressive values: #Stockholm is a city for all.
In the spirit of openness, the city’s tourism board, Visit Stockholm, has come together with its national counter-part Visit Sweden, to publish an open letter addressed to “lovers, haters and hesitators”. The open letter is the city’s way of welcoming the global public to a city built on the idea of an inclusive and open society with democracy at its core.
The ‘Open Letter’ is published on www.visitstockholm.com/open-letter and on social media, and is accompanied by a https://youtu.be/AyF3rs9Q5ks shot in Stockholm last August. The video features real tourists live casted on the streets of Stockholm, and marks the start of the city’s effort to both show and communicate the values of the Swedish capital.
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