QATAR has launched the Next Chapter of its National Tourism Sector Strategy 2030, which charts the next five years of the tourism sector’s growth in Qatar. The bold and transformative plan was announced by His Excellency Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Qatar’s Prime Minister and Minister of Interior, at the UNWTO’s official celebration of World Tourism Day, which is being hosted this year in Doha.
The Next Chapter defines what #Qatar will be known for as a tourist destination, and guides the development of products, services, and experiences that will bring this vision to life. His Excellency also announced that in the coming months, the sector’s governance will be reorganised around a new National Tourism Council that is empowered to focus and integrate the efforts of key stakeholders and facilitators in ways that will provide clarity, direction, and momentum for the #tourism sector’s improvement and growth.
The Next Chapter aims to attract 5.6 million visitors to Qatar annually by 2023, double the number which the country welcomed in 2016. It also aims to achieve a 72% occupancy rate across all hotel establishments, through a combination of increasing demand and diversifying the country’s tourist accommodation offering.
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