Wednesday 27 September 2017

'Undiscovered' Japan

JAPAN National Tourism Organization (JNTO) New York Office, together with Eric Ripert, chef and co-owner of Le Bernardin, and Condé Nast Traveler are creating a series of promotional videos where they will share the 'undiscovered' Japan with the world, focusing on Ripert's journey through central #Japan, Hokuriku region. Ripert is traveling to Japan in September and the video series will premiere on CNTraveler.com in early December.

Ripert's adventures will include Kanazawa, best known for its traditional and culinary attractions, where he will visit a variety of culinary attractions, such as a local fish market, shoyu (soy sauce) brewery, and a factory of wagashi, a traditional Japanese confection. He will also participate in a traditional tea ceremony and making traditional soba noodles. In Fukui, Ripert will visit a local sake brewery, hot springs, and a knife producer that has been in business over 700 years.


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Picture Credit: Ame Otoko 30674850@N00/2411326001 Japanese Tea Ceremony (Usucha) via photopin

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