Arts, culture and storytelling

ARTS, culture and storytelling – at the centre of South African Tourism’s new brand film In a breakthrough and innovative move, South African Tourism’s new brand film, showcases a story of an inspiring, colourful and warm country. 

The 8-minute film has also been packaged into a 60 second trailer and five further 30 second trailers. It was released fittingly on September 1, the start of Tourism Month on South African Tourism’s YouTube channel, digital and social media platforms as well as selected international television platforms.


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