Game of Thrones in Tapestry

A brand new Tourism Ireland campaign will showcase Northern Ireland once again as Game of Thrones® Territory to millions of fans worldwide.

The campaign, which is supported by Tourism NI, will also be rolled out – by Tourism NI – in Northern Ireland and the Republic of Ireland.

This year’s campaign is bigger than ever before – featuring a 77-metre long, Bayeux-style tapestry which tells the story so far from season 1 to season 6 in #gameofthrones. The tapestry brings to life the trials and tribulations of the show’s characters in its most epic and famous scenes – complete with blood red weddings, golden Lannister hair, emerald green wildfire, cold blue White Walkers and jet black crows. 

The tapestry will be woven from one enormous piece of linen supplied by Thomas Ferguson’s in Banbridge, one of the last surviving linen mills in Northern Ireland – giving fans a chance to re-visit all the key events which led to the season 7 premiere.

John McGrillen, CEO of Tourism NI; Niall Gibbons, CEO of Tourism Ireland; and Kathryn Thomson, CEO of the Ulster Museum, at the launch of the 2017 Game of Thrones campaign in the Ulster Museum, Belfast.

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