A diverse range of regional New Zealand experiences are showcased in Tourism New Zealand’s new global 100% Pure New Zealand campaign – ‘where one journey leads to another’.
The new campaign launches this week and will run for the next two years using sophisticated digital marketing to find and convert people ‘dreaming’ about a #NewZealand holiday, into booking a #holiday.
It is also the first piece of activity to be delivered from Tourism New Zealand’s new four year strategy that targets greater dispersal of visitors into more of New Zealand’s regions. The campaign also encourages off peak travel through supporting airline or travel agency partnerships.
Go Holiday news : www.govillasandcottages.co.uk
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