INDIA'S ‘Premier Partner’ status with World Travel Market London last year has led to double-digit growth in international tourism and a bumper number of business deals.
The Premier Partnership status gave India a greatly enhanced profile at WTM London 2016, as the country’s tourism board highlighted its diverse attractions to the world’s key source markets and international media.
#India become WTM London’s headline partner to promote its increased airline services and $300 million worth of investment in tourism infrastructure over the past 18 months. It was looking to agree deals with almost 10,000 senior buyers at WTM London to help attract more than 13 million annual visitors by 2020 – up from nine million in 2016.
WTM London facilitates £2.8 billion in industry business deals from almost one million business meetings, not including the speed networking events and meetings held at pre-appointment sessions such as ILTM at WTM.
Neela Lad, deputy director general at India’s tourism ministry, hailed the Premier Partnership as a “great success”.
“We believe that the huge exposure India achieved during the campaign has led to the 16% year-on-year increase of international visitors into India during January 2017,” she said.
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