T-Rex on tour

THE "Pop into Berlin" tour to promote #Berlin as a tourist destination kicks off on October 17 in Warsaw. A full size replica of the head of Tyrannosaurus Rex Tristan Otto will be heading to Warsaw, Madrid, and Zurich as part of the “Pop into Berlin” tour to promote Berlin as a tourist destination. Poland, Spain and Switzerland are among the top 10 core European markets for Berlin tourism.

Showcasing the trendiest Berlin products in the pop-up store for an entire week followed by the opening of the new pop-up club in cooperation with Kulturprojekte Berlin. Berlin will be promoted as a cultural and creative centre with displays, live acts, and lots of Berlin performance art.

“The idea of ’Pop into Berlin’ has been so well received that we’re expanding on the idea this year,” saysBurkhard Kieker, CEO of visitBerlin. “We are pleased to be able to expand the project with our existing and new partners. Together with Kulturprojekte Berlin, the Museum of Natural History, and young fashion companies, we are taking the diversity of Berlin on tour to Warsaw, Madrid, and Zurich.”

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Picture Credit: © visitBerlin, Foto: Dirk Mathesius