Sunday 22 May 2016

They do like to be beside the seaside …

MORE than half (58%) of Britons are expected take a holiday or short break on the coast this summer, according to the annual Travelodge holiday index. The report also claims that Britons will spend more than ever on their UK holidays this year. 

It estimated they will spend an average of £729 on their breaks ‘to give the UK economy a welcome boost of almost £20 billion, up from £16.5 billion last year’.

The report – which has surveyed 3,000 British adults for the past six years – shows that 2016 is set to be the biggest year for seaside breaks since the study started.

Coastal locations dominate the list of most popular destinations, with Cornwall rated top for the second consecutive year, followed by Devon (3rd), Blackpool (5th), Brighton (8th), and Scarborough (10th).

After seaside holidays, the second most popular type of UK trip is the city break, with the top locations including London, Edinburgh, Manchester, York, and Liverpool.

The third most popular type of holiday is in the countryside. Among the rural holiday hotspots for 2016 are the Lake District, Yorkshire Dales, Scottish Highlands, Norfolk Broads, and the Cotswolds.

The study claims more than two-thirds (67%) of Britons are taking a staycation break this year.

The average British family is taking a one-week holiday supplemented by four short breaks throughout the year.

A Travelodge spokeswoman said: ‘A new trend we are seeing is more Britons taking a three-in-one holiday. This includes taking a city, rural, and coastal break as part of a one-week holiday.’


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