Tuesday 9 February 2016

Dubai records 11% increase in UK visitor numbers

ANNUAL figures released by Dubai’s Department of Tourism & Commerce Marketing show that 1.188 million UK visitors travelled to Dubai in 2015, an 11 percent increase on the previous year.

#Dubai maintains its position as the fourth most visited city in the world, attracting more than 14.2 million overnight visitors in 2015, a 7.5 per cent increase over 2014.

Issam Kazim, chief executive of Dubai Tourism, said: ‘Once again, the numbers show UK travellers consider Dubai a #destination of choice. This summer alone, more than 250,000 British visitors enjoyed the excellent value deals on offer at stunning hotels and October saw our highest arrivals as families took to the city’s beaches and attractions during the school holidays.

‘The UK also sustained its average length of stay at 4.5 nights. Given that more visitors from the UK than ever took advantage of the summer deals on offer across the city, we believe this growth can be further attributed to people looking to enjoy five-star luxury at more affordable prices. We have also made strong efforts to diversify and increase the number of mid-market hotels while at the same time ensuring Dubai maintains its reputation as one of the world’s leading destinations for luxury.

‘Hotel apartments now make up more than a quarter of total inventory, while hotels that are four-star or less account for nearly half.’

This year, Dubai says it will continue to focus on the ‘key driving elements’ for tourism, including culture and heritage attractions, family-oriented theme parks, the opening of Dubai Opera House, and more restaurant and shops.


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Picture Credit: http://www.flickr.com/photos/95747610@N05/14428031383">Burj Al Arab</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by-sa/2.0/">(license)

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