Norfolk, Suffolk target the Dutch in tourism drive

#NORFOLK AND #SUFFOLK tourism boards are targeting overseas visitors in their 2016 campaigns. 

Using a combination of new marketing techniques and off-peak prices, tourism businesses in the regions are hoping to attract high-spending overseas visitors. 

Visit Norfolk, working with Visit East Anglia, is taking the lead with a £150,000 New Year tourism campaign to attract Dutch visitors to the two East Anglian counties.

Executive director at Visit East Anglia, Pete Waters, said his team hopes to capitalize on the direct transport links already in place between this region and the Netherlands to increase Dutch visitor numbers by 5%, generating an estimated £2.3 million boost to the local economy.

The campaign would capitalize on the Stena Line ferry from Harwich to the Hook of Holland and Norwich Airport to Amsterdam. Last year, 198,507 overseas visitors spent £100.82 million in Norfolk – approximately 3.3% of the overall £2.97 billion visitor economy. More than 210,000 foreign visitors spent £86.11 million in Suffolk. 

Chairman of Norfolk Tourist Attractions Association Martin Dupée said: ‘It’s not as hard to get into Norfolk as it once was, but we have still got a way to go. Having that link with European partners is an opportunity that can bring in the international market.’

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