4G holidays are hotting up

BRITISH holidaymakers have upgraded the 3G holiday, with nearly half of holidaymakers saying they are having breaks involving four generations of family members.

According to research conducted by my Travel Cash, more than 45 percent of Brits have had a holiday with their extended family in the past year, including from great grandparents down to great grandchildren … and almost a third regularly jet away together each year.

In contrast to the myth that too much time together leads to family fighting, around two in five revealed that they actually prefer holidaying with the wider family than with their partners or friends, with a third choosing to spend a full two weeks with their families while away.

Nearly half of families holidaying together do so with six or more family members, while a further 21 percent of families travel with nine members in tow

Worth an estimated £37 billion to the travel economy, the over-65s market is becoming the driving force behind the British family holiday, as 31 percent also say parents and grandparents have the final say on family travel plans.

Beach holidays (62%) topped the poll as preferred family jaunts, followed by city breaks (30%) and camping (12%).

Family friendly Spain (60%) was identified as the top destination for family holidays, followed by France (46%), US (39%), and Italy (29%).

Myles Stephenson, CEO of my Travel Cash, said: ‘Our research reveals how the traditional family holiday has evolved in the past year, with older generations now the driving force behind 4G holidays, using the break away to spend quality time with the whole family.’


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Picture Credit: "Four generations at Longleat Safari Park (9657707336)" by Ian Kirk from Broadstone, Dorset, UK - Four generations at Longleat Safari ParkUploaded by russavia. Licensed under CC BY 2.0 via Wikimedia Commons