VISIT ORLANDO has partnered with British Airways (BA) to launch a campaign targeted at younger British tourists who wouldn’t normally consider visiting the Florida destination.
The campaign coincides with BA’s launch of double-daily Boeing 777 services to Orlando from Gatwick.
‘While Orlando is recognized as the theme park capital of the world, this campaign with British Airways delves more deeply into the broader Orlando vacation experience by sharing recommendations from actual locals,’ said Mark Jaronski, vice president of global communications for Visit Orlando. ‘With additional flights from British Airways, a campaign reaching an audience with more flexibility to travel and the continually evolving and broadening of the Orlando holiday product, there’s no better time for agents to sell Orlando.’
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